- What: It’s a moisture whip so rich, it moonlights as a masque.
- Who: Anyone who colours his or her hair.
- When: Every time you wash your hair, following Color Minded Shampoo, to help preserve hair colour.
- How: After cleansing with Color Minded Shampoo, smooth through hair. Leave a minute or two and rinse. For a deeper weekly treatment, use as a masque and leave in for up to 10 minutes before rinsing.