- What: Love it for its versatility and simple strength – slick back, add body, lift roots or define curl. The more you use, the more it holds – wet or dry.
- Who: Anyone.
- When: After Prep or Tonic Lotion and before styling.
- How: Work through damp hair and style; use it with heat (like a mousse) to create manageable volume, or without (like a gel) for control.