- WHY: It’s traditional gel – remixed with a sophisticated, grown-up feel. Perfect for slick, sleek looks polished to perfection, this solid gel creates styles with reflection and shine. With its strong hold, shapes and styles stay in place.
- WHO: For men and women looking for hold and shine – with a clean finish.
- WHEN: Sumogel works perfectly on damp hair, whenever you want a structured look with hold and shine. Sumogel can also be reapplied to dry hair to break-up styles and add texture and shine. It’s great for perfecting smooth top knots, or creating a slicked-back, combed style on short cuts.
- HOW: Apply to damp hair. Layer on, comb through, and let air dry. Reapply to dry hair for touch-ups – just comb through, style as usual, and enjoy gel again.